> For the complete documentation index, see [llms.txt](https://handbook.proanimal.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://handbook.proanimal.org/for-organizers.md). # For Organizers - [Campaign Guides](https://handbook.proanimal.org/for-organizers/campaign-guides.md) - [Social Media Guide](https://handbook.proanimal.org/for-organizers/campaign-guides/social-media-guide.md): This guide covers how to post to Pro-Animal Future’s social channels, and recommendations for how to remain consistent with PAF’s brand and style. - [Things to Consider](https://handbook.proanimal.org/for-organizers/campaign-guides/social-media-guide/things-to-consider.md): Here are a few things to consider before posting to PAF's channels. - [Content Ideas](https://handbook.proanimal.org/for-organizers/campaign-guides/social-media-guide/content-ideas.md): Here are some ideas for content that would be particularly helpful in furthering our message, building support, and getting others involved. - [Representing PAF Online](https://handbook.proanimal.org/for-organizers/campaign-guides/social-media-guide/representing-paf-online.md): This section provides some direction on how best to represent PAF on our social channels. - [Social Media Quick Reference Guide](https://handbook.proanimal.org/for-organizers/campaign-guides/social-media-guide/social-media-quick-reference-guide.md): A brief overview of the differences between each social platform and content type, plus some hashtag ideas. - [Technical Guide](https://handbook.proanimal.org/for-organizers/campaign-guides/social-media-guide/technical-guide.md): This section provides technical how-tos for posting to each social platform, scheduling posts, and creating graphics and memes. - [Posting to Facebook & Instagram](https://handbook.proanimal.org/for-organizers/campaign-guides/social-media-guide/technical-guide/posting-to-facebook-and-instagram.md): How to access PAF's accounts, create posts, and schedule posts for Facebook and Instagram. - [Posting to Twitter (X)](https://handbook.proanimal.org/for-organizers/campaign-guides/social-media-guide/technical-guide/posting-to-twitter-x.md): How to create and schedule posts for PAF's Twitter (X) account. - [Creating Graphics](https://handbook.proanimal.org/for-organizers/campaign-guides/social-media-guide/technical-guide/creating-graphics.md): How to use Canva to create graphics for PAF's social media accounts. - [Creating Memes](https://handbook.proanimal.org/for-organizers/campaign-guides/social-media-guide/technical-guide/creating-memes.md): How to use the Mematic app to create memes for PAF's social media accounts. - [Resources](https://handbook.proanimal.org/for-organizers/campaign-guides/social-media-guide/resources.md): A list of resources to help you get a feel for PAF's style and branding, source post ideas, create an effective story and design, and get technical help. - [Press Outreach Guide](https://handbook.proanimal.org/for-organizers/campaign-guides/press-outreach-guide.md): How to leverage the power of the media to build public awareness and support for the campaign. - [Getting Started](https://handbook.proanimal.org/for-organizers/campaign-guides/press-outreach-guide/getting-started.md): How to lay the groundwork for an effective press strategy, create a media plan, and prepare a press kit. - [Media Relations](https://handbook.proanimal.org/for-organizers/campaign-guides/press-outreach-guide/media-relations.md): How to build & manage a press list, and foster strong relationships with members of the press. - [How to Write a Pro-Animal Opinion Piece](https://handbook.proanimal.org/for-organizers/campaign-guides/press-outreach-guide/how-to-write-a-pro-animal-opinion-piece.md): This guide provides instructions and suggestions for writing an effective opinion piece and getting it published. - [Getting Started](https://handbook.proanimal.org/for-organizers/campaign-guides/press-outreach-guide/how-to-write-a-pro-animal-opinion-piece/getting-started.md): The opinion pages are one of the best-read sections of any publication, offering a valuable platform to influence voters. This article provides guidance on how to write your own piece. - [Writing Your Piece](https://handbook.proanimal.org/for-organizers/campaign-guides/press-outreach-guide/how-to-write-a-pro-animal-opinion-piece/writing-your-piece.md): This section provides suggestions on how to make your piece compelling, and how to use ChatGPT to support your writing process. - [Editorial Process](https://handbook.proanimal.org/for-organizers/campaign-guides/press-outreach-guide/how-to-write-a-pro-animal-opinion-piece/editorial-process.md): Once you’ve completed your draft, you’ll want to revise your piece and solicit feedback in order to get it ready for publication. - [Submission](https://handbook.proanimal.org/for-organizers/campaign-guides/press-outreach-guide/how-to-write-a-pro-animal-opinion-piece/submission.md): Once your piece is ready, the next hurdle is getting it published. This section provides some guidance on landing your piece at a great publication. - [Creating Compelling Media Content](https://handbook.proanimal.org/for-organizers/campaign-guides/press-outreach-guide/creating-compelling-media-content.md): How to capture media attention when crafting stories for the press. - [Pitching the Press](https://handbook.proanimal.org/for-organizers/campaign-guides/press-outreach-guide/pitching-the-press.md): How to sell the press on a story through an effective pitch. - [Handling Interviews](https://handbook.proanimal.org/for-organizers/campaign-guides/press-outreach-guide/handling-interviews.md): How to prepare for an interview, best practices for conducting yourself while on the record, and tips for following up. - [Major Endorsements Guide](https://handbook.proanimal.org/for-organizers/campaign-guides/major-endorsements-guide.md): This guide serves to empower PAF's outreach strategy to potential major endorsers. - [Targeting Endorsers](https://handbook.proanimal.org/for-organizers/campaign-guides/major-endorsements-guide/targeting-endorsers.md): How to identify potential organizations and businesses for endorsement outreach and build a diverse base of endorsers. - [Outreach Strategy](https://handbook.proanimal.org/for-organizers/campaign-guides/major-endorsements-guide/outreach-strategy.md): How to build a strategy for outreach to maximize effectiveness. - [Outreach Messaging](https://handbook.proanimal.org/for-organizers/campaign-guides/major-endorsements-guide/outreach-messaging.md): Templates and talking points to support your endorsement outreach efforts. - [Creating an Endorsement Waterfall](https://handbook.proanimal.org/for-organizers/campaign-guides/major-endorsements-guide/creating-an-endorsement-waterfall.md): How to build momentum towards securing more challenging endorsements. - [How to Secure Local Endorsements](https://handbook.proanimal.org/for-organizers/campaign-guides/how-to-secure-local-endorsements.md): This guide will help empower your outreach to potential endorsers to broaden support for PAF’s campaign within the local community. - [Who to Target for Endorsements](https://handbook.proanimal.org/for-organizers/campaign-guides/how-to-secure-local-endorsements/who-to-target-for-endorsements.md): Your personal connections are the most effective way to get endorsements. - [Outreach Considerations](https://handbook.proanimal.org/for-organizers/campaign-guides/how-to-secure-local-endorsements/outreach-considerations.md): When reaching out to an endorser, think about these points: - [What is Our Ask?](https://handbook.proanimal.org/for-organizers/campaign-guides/how-to-secure-local-endorsements/what-is-our-ask.md): If someone agrees to endorse us, these are the ways that they can support our efforts. - [Organizer Guide](https://handbook.proanimal.org/for-organizers/organizer-guide.md): This guide provides organizers with an overview of core responsibilities, tips for effective leadership & activist engagement, and technical overviews for conducting onboardings and using Stampede. - [Organizer Responsibilities](https://handbook.proanimal.org/for-organizers/organizer-guide/organizer-responsibilities.md): This page outlines your key responsibilities as an organizer. The remaining sections of this guide will explain how to fulfill these responsibilities. - [Intro to Relational Organizing](https://handbook.proanimal.org/for-organizers/organizer-guide/intro-to-relational-organizing.md): This guide is an example of what is called Relational Organizing. Relational Organizing is a strategy for organizing an activist community by investing in individual relationships. - [The Ladder of Engagement](https://handbook.proanimal.org/for-organizers/organizer-guide/ladder-of-engagement.md): The ladder of engagement is a framework we use to help deepen the engagement of our activist base. - [Speech Talking Points: Rousing the Community](https://handbook.proanimal.org/for-organizers/organizer-guide/speech-talking-points-rousing-the-community.md): Below are some ideas for creating an impromptu speech to inspire others in the community and serve as a reminder of why we are here. - [Tabling Checklist](https://handbook.proanimal.org/for-organizers/organizer-guide/tabling-checklist.md): Review this list before hosting a tabling shift to ensure you have everything you need. If you are in need of any supplies, contact your Campaign Lead! - [Managing Events & Shifts](https://handbook.proanimal.org/for-organizers/organizer-guide/managing-events-and-shifts.md): How to schedule shifts and events using the Stampede portal, and best practices for running various types of shifts. - [Creating Events](https://handbook.proanimal.org/for-organizers/organizer-guide/managing-events-and-shifts/creating-events.md): How to schedule and cancel shifts and events using the Stampede portal. - [Managing Your Event](https://handbook.proanimal.org/for-organizers/organizer-guide/managing-events-and-shifts/managing-your-event.md): Once you have created a shift, it’s up to you to make sure that people attend! How to check RSVPs and take action to fill your shift. - [Leading Shifts](https://handbook.proanimal.org/for-organizers/organizer-guide/managing-events-and-shifts/leading-shifts.md): How to get started with preparing for and leading a shift, and instructions for running different types of shifts. - [Upload Photos and Videos](https://handbook.proanimal.org/for-organizers/organizer-guide/managing-events-and-shifts/upload-photos-and-videos.md) - [Engaging Activists](https://handbook.proanimal.org/for-organizers/organizer-guide/engaging-activists.md): This section provides an overview of our ladder of engagement and how to help deepen activists’ connection with the campaign. - [Tracking Activist Engagement](https://handbook.proanimal.org/for-organizers/organizer-guide/engaging-activists/tracking-activist-engagement.md): This section provides an overview of how we define and track engagement levels in Stampede, and what we should be doing for activists at each stage in order to move them up the ladder. - [Weekly Action Checklist](https://handbook.proanimal.org/for-organizers/organizer-guide/engaging-activists/weekly-action-checklist.md): In order to stay on top of activist engagement, here is a recommended checklist for weekly outreach and actions. - [Using Stampede for Outreach](https://handbook.proanimal.org/for-organizers/organizer-guide/engaging-activists/using-stampede-for-outreach.md): How to use Stampede to search for and filter your assigned activists, and send messages through the platform to streamline your weekly outreach. - [Style Guide](https://handbook.proanimal.org/for-organizers/style-guide.md): Comprehensive instructions for representing Pro-Animal Future, visually and verbally - [Organizational Voice](https://handbook.proanimal.org/for-organizers/style-guide/organizational-voice.md): How to make your messages sound consistent with Pro-Animal Future's style. - [Visual Style](https://handbook.proanimal.org/for-organizers/style-guide/visual-style.md) - [Content Guidelines for Social Media](https://handbook.proanimal.org/for-organizers/style-guide/content-guidelines-for-social-media.md): What is and is not appropriate for PAF's social media pages. - [Model Agendas & Activities](https://handbook.proanimal.org/for-organizers/model-agendas-and-activities.md) - [Contemplation of Why We Are Here](https://handbook.proanimal.org/for-organizers/model-agendas-and-activities/contemplation-of-why-we-are-here.md): A scripted meditation to call attention to our collective purpose. Good for starting meetings. Adapted from Animal Think Tank - [Fast Team Formation](https://handbook.proanimal.org/for-organizers/model-agendas-and-activities/fast-team-formation.md): Borrowed from the "6 Team Conditions" framework. - [Before-Action Review](https://handbook.proanimal.org/for-organizers/model-agendas-and-activities/before-action-review.md) - [After-Action Review](https://handbook.proanimal.org/for-organizers/model-agendas-and-activities/after-action-review.md) - [Basic Ad-hoc/Tactical Meeting Agenda](https://handbook.proanimal.org/for-organizers/model-agendas-and-activities/basic-ad-hoc-tactical-meeting-agenda.md): A flexible meeting agenda for almost any occasion. - [Leading a Petitioning Shift](https://handbook.proanimal.org/for-organizers/leading-a-petitioning-shift.md): This guide provides organizers with an overview of how to effectively lead a petitioning shift, including supplies to bring, actions to take, and FAQs. - [What to Bring for Petitioning](https://handbook.proanimal.org/for-organizers/leading-a-petitioning-shift/what-to-bring-for-petitioning.md): A checklist of what supplies to bring with you to lead a signature gathering shift. - [Running Your Petitioning Shift](https://handbook.proanimal.org/for-organizers/leading-a-petitioning-shift/running-your-petitioning-shift.md): A checklist of action items to keep in mind as you move through your shift. - [Tips & FAQs](https://handbook.proanimal.org/for-organizers/leading-a-petitioning-shift/tips-and-faqs.md): Best practices and tips for leading a petitioning shift, as well as some frequently asked questions. --- # Agent Instructions This documentation is published with GitBook. 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