# Campaign Guides

- [Speech Talking Points: Rousing the Community](/for-organizers/campaign-guides/speech-talking-points-rousing-the-community.md): Below are some ideas for creating an impromptu speech to inspire others in the community and serve as a reminder of why we are here.
- [Social Media Guide](/for-organizers/campaign-guides/social-media-guide.md): This guide covers how to post to Pro-Animal Future’s social channels, and recommendations for how to remain consistent with PAF’s brand and style.
- [Things to Consider](/for-organizers/campaign-guides/social-media-guide/things-to-consider.md): Here are a few things to consider before posting to PAF's channels.
- [Content Ideas](/for-organizers/campaign-guides/social-media-guide/content-ideas.md): Here are some ideas for content that would be particularly helpful in furthering our message, building support, and getting others involved.
- [Representing PAF Online](/for-organizers/campaign-guides/social-media-guide/representing-paf-online.md): This section provides some direction on how best to represent PAF on our social channels.
- [Social Media Quick Reference Guide](/for-organizers/campaign-guides/social-media-guide/social-media-quick-reference-guide.md): A brief overview of the differences between each social platform and content type, plus some hashtag ideas.
- [Technical Guide](/for-organizers/campaign-guides/social-media-guide/technical-guide.md): This section provides technical how-tos for posting to each social platform, scheduling posts, and creating graphics and memes.
- [Posting to Facebook & Instagram](/for-organizers/campaign-guides/social-media-guide/technical-guide/posting-to-facebook-and-instagram.md): How to access PAF's accounts, create posts, and schedule posts for Facebook and Instagram.
- [Posting to Twitter (X)](/for-organizers/campaign-guides/social-media-guide/technical-guide/posting-to-twitter-x.md): How to create and schedule posts for PAF's Twitter (X) account.
- [Creating Graphics](/for-organizers/campaign-guides/social-media-guide/technical-guide/creating-graphics.md): How to use Canva to create graphics for PAF's social media accounts.
- [Creating Memes](/for-organizers/campaign-guides/social-media-guide/technical-guide/creating-memes.md): How to use the Mematic app to create memes for PAF's social media accounts.
- [Resources](/for-organizers/campaign-guides/social-media-guide/resources.md): A list of resources to help you get a feel for PAF's style and branding, source post ideas, create an effective story and design, and get technical help.
- [Major Endorsements Guide](/for-organizers/campaign-guides/major-endorsements-guide.md): This guide serves to empower PAF's outreach strategy to potential major endorsers.
- [Targeting Endorsers](/for-organizers/campaign-guides/major-endorsements-guide/targeting-endorsers.md): How to identify potential organizations and businesses for endorsement outreach and build a diverse base of endorsers.
- [Outreach Strategy](/for-organizers/campaign-guides/major-endorsements-guide/outreach-strategy.md): How to build a strategy for outreach to maximize effectiveness.
- [Outreach Messaging](/for-organizers/campaign-guides/major-endorsements-guide/outreach-messaging.md): Templates and talking points to support your endorsement outreach efforts.
- [Creating an Endorsement Waterfall](/for-organizers/campaign-guides/major-endorsements-guide/creating-an-endorsement-waterfall.md): How to build momentum towards securing more challenging endorsements.
- [How to Secure Local Endorsements](/for-organizers/campaign-guides/how-to-secure-local-endorsements.md): This guide will help empower your outreach to potential endorsers to broaden support for PAF’s campaign within the local community.
- [Who to Target for Endorsements](/for-organizers/campaign-guides/how-to-secure-local-endorsements/who-to-target-for-endorsements.md): Your personal connections are the most effective way to get endorsements.
- [Outreach Considerations](/for-organizers/campaign-guides/how-to-secure-local-endorsements/outreach-considerations.md): When reaching out to an endorser, think about these points:
- [What is Our Ask?](/for-organizers/campaign-guides/how-to-secure-local-endorsements/what-is-our-ask.md): If someone agrees to endorse us, these are the ways that they can support our efforts.
- [Tabling Checklist](/for-organizers/campaign-guides/tabling-checklist.md): Review this list before hosting a tabling shift to ensure you have everything you need. If you are in need of any supplies, contact your Campaign Lead!