Visual Style

Roboto is a widely (and freely) available Google font. Effra is a licensed font; if you need Effra files for a PAF project, contact your campaign lead.

Hex Codes (copy+pastable)

Green: #5AE200 White: #FFFFFF Black: #000000

Orange: #FF8E00 Blue: #00B9FF Yellow: #FFEB00 Gray: #ededed

Imagery

Local Imagery

Do use images or footage taken in the local area we’re running campaigns, when possible.

Graphic Images

Sharing information and stories about factory farming inherently involves graphic imagery. When presenting actual photo/video images, however, PAF does not show gory imagery without the viewer opting in. Upsetting imagery without gore (e.g. showing confined conditions, but not slaughter or blood) can be shown without an opt-in but should be used sparingly so as not to degrade animals' dignity and further normalize extreme violence. A good rule of thumb is to use images the way you would if your own dog or child were the subject.