LogoLogo
  • Overview
    • Introduction
    • How We Show Up
      • How We Do Leadership
      • How We Do Power
      • How We Do Culture
    • PAF-Wide Policies
      • Code of Conduct & Harassment Policy
      • The Joy of Conflict
      • Slack Moderation
      • Spending Money
      • Financial Integrity
  • For Activists
    • Postcard Writing Instructions
    • Tabling Checklist
    • Flyers & Handouts
    • Deep Canvassing Resources
    • How to Secure Local Endorsements
      • Who to Target for Endorsements
      • Outreach Considerations
      • What is Our Ask?
    • How to Write a Pro-Animal Opinion Piece
      • Getting Started
      • Writing Your Piece
      • Editorial Process
      • Submission
    • Supporting Pro-Animal Future on Your Social Channels
      • Things to Consider
      • PAF Content Ideas
      • Messaging Suggestions
      • Other Resources
    • Protest Messaging Guide
  • For Organizers
    • Campaign Guides
      • Speech Talking Points: Rousing the Community
      • Social Media Guide
        • Things to Consider
        • Content Ideas
        • Representing PAF Online
        • Social Media Quick Reference Guide
        • Technical Guide
          • Posting to Facebook & Instagram
          • Posting to Twitter (X)
          • Creating Graphics
          • Creating Memes
        • Resources
      • Major Endorsements Guide
        • Targeting Endorsers
        • Outreach Strategy
        • Outreach Messaging
        • Creating an Endorsement Waterfall
    • Organizer Guide
      • Organizer Responsibilities
      • Intro to Relational Organizing
      • Ladder of Engagement
      • New Activist Onboarding
      • Managing Events & Shifts
        • Creating Events
        • Managing Your Event
        • Leading Shifts
      • Engaging Activists
        • Tracking Activist Engagement
        • Weekly Action Checklist
        • Using Stampede for Outreach
    • Style Guide
      • Organizational Voice
      • Visual Style
      • Content Guidelines for Social Media
    • Model Agendas & Activities
      • Contemplation of Why We Are Here
      • Fast Team Formation
      • Before-Action Review
      • After-Action Review
      • Basic Ad-hoc/Tactical Meeting Agenda
      • Self-Diagnostic Tool for Teams
      • Integrative Decision Making
  • Other
    • Corporate Bylaws
      • Bylaws
        • Article I: Purpose
        • Article II: Offices
        • Article III: Members
        • Article IV: Mission Circle
        • Article V: Delegation & Retention of Authority
        • Article VI: Records
        • Article VII: Contracts, Checks, Deposits, Gifts, and Proxies
        • Article VIII: Indemnification
        • Article IX: Amendments
        • Article X: Standards of Conduct
        • Article XI: Miscellaneous
        • Conflict of Interest Policy
        • Document Retention Policy
        • Employee Code of Conduct & Whistleblower Policy
      • Mission Circle Composition
      • Employee Conduct Report Form
      • Holacracy Constitution Summary
        • Full Holacracy Constitution v5
    • Archived Pages
      • Ladder of Engagement
      • Petitioning Guide
        • Intro Video
        • About the Campaigns
        • Timeline
        • Instructions for Petitioning
        • Sample Script
        • FAQ from the Public
        • Important Tips
        • Signing up for Canvassing Shifts
        • Communication
      • Shift Captain Guide
        • Goals & Responsibilities
        • Scheduling Your Shift
        • Recruiting Volunteers for Your Shift
        • Shift Checklist
        • Shift Captain FAQs & Tips
        • Organizer Resources & Quick Links
      • Activist Steward Guide
        • Goals & Responsibilities
        • About Relational Organizing
        • New Canvasser Onboarding
        • The Ladder of Engagement
        • Using Action Builder
          • Searching & Filtering
          • Updating Activist Profiles
        • Weekly Action Checklist
        • Outreach Scripts & Ideas
        • Organizer Resources
      • Leading a Petitioning Shift
        • What to Bring for Petitioning
        • Running Your Petitioning Shift
        • Tips & FAQs
      • Social & Community Events Guide
        • Getting Started with Planning a Social Event
        • Event Role Checklists
          • Organizer
          • Host
          • Cooks
          • MC
          • Cleanup Coordinator
          • Greeter
          • Workstation Director
          • Facilitator / Trainer / Presenter
          • Zoom Coordinator
        • Running the Event
        • Event Supplies Checklist
        • Rules & Policies
      • Press Outreach Guide
        • Getting Started
        • Media Relations
        • Creating Compelling Media Content
        • Pitching the Press
        • Handling Interviews
      • Organizer Coordinator Guides
        • Shift Captain Coordinator Guide
        • Activist Steward Coordinator Guide
Powered by GitBook
On this page
  • Graphic Images
  • Hex Codes (copy+pastable)

Was this helpful?

Export as PDF
  1. For Organizers
  2. Style Guide

Visual Style

PreviousOrganizational VoiceNextContent Guidelines for Social Media

Last updated 10 days ago

Was this helpful?

Graphic Images

Sharing information and stories about factory farming inherently involves graphic imagery. When presenting actual photo/video images, however, PAF does not show gory imagery without the viewer opting in. Upsetting imagery without gore (e.g. showing confined conditions, but not slaughter or blood) can be shown without an opt-in but should be used sparingly so as not to degrade animals' dignity and further normalize extreme violence. A good rule of thumb is to use images the way you would if your own dog or child were the subject.

Roboto is a widely (and freely) available Google font. Effra is a licensed font; if you need Effra files for a PAF project, contact your campaign lead.

Hex Codes (copy+pastable)

Green: #5AE200 White: #FFFFFF Black: #000000

Orange: #FF8E00 Blue: #00B9FF Yellow: #FFEB00 Gray: #ededed

11MB
Pax Fauna Style Guide 2025.pdf
pdf
Click to download the below guide as a PDF