# Visual Style

{% file src="/files/Eft95D0Hznk8zEasoqny" %}
Click to download the below guide as a PDF
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Roboto is a widely (and freely) available Google font. Effra is a licensed font; if you need Effra files for a PAF project, contact your campaign lead.

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## Hex Codes (copy+pastable)

Green: #5AE200                  White: #FFFFFF                   Black: #000000

Orange: #FF8E00   Blue: #00B9FF   Yellow: #FFEB00    Gray: #ededed

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## Imagery

### Local Imagery

Do use images or footage taken in the local area we’re running campaigns, when possible.

### Graphic Images

Sharing information and stories about factory farming inherently involves graphic imagery. When presenting actual photo/video images, however, PAF does not show gory imagery without the viewer opting in. Upsetting imagery without gore (e.g. showing confined conditions, but not slaughter or blood) can be shown without an opt-in but should be used sparingly so as not to degrade animals' dignity and further normalize extreme violence. A good rule of thumb is to use images the way you would if your own dog or child were the subject.


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# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://handbook.proanimal.org/for-organizers/style-guide/visual-style.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.