> For the complete documentation index, see [llms.txt](https://handbook.proanimal.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://handbook.proanimal.org/other/archived-pages/archive-protest-messaging-guide.md).
# \[ARCHIVE] Protest Messaging Guide
### Table of Contents
[**Campaign Narratives & Message Suggestions**](#campaign-narratives-and-message-suggestions)
[**How to Make Your Messaging More Effective**](#how-to-make-your-messaging-more-effective)
## **Campaign Narratives & Message Suggestions**
Here are a few examples of message ideas that build off of the pro-animal narratives we have found to be the most effective. These can be used for protest signs, chalking messages, etc.
### **Listen to Your Emotions**
Animals don’t deserve this / Animals deserve better
Does your vision of a peaceful world include slaughterhouses?
Animals feel pain. Compassion is human. / It’s only human to be pro-animal
If slaughterhouses had glass walls, we would all vote to ban them
He needs his coat. You don’t.
Love animals. Don’t \[eat / wear] them.
### **Be a Pro-Animal Voter**
Animals can’t vote, but you can
Vote for a pro-animal future
Animals need your help. Amplify animals’ voices
### **Animals Fight for Freedom**
Animals’ lives are not ours to take / Animals are not ours to \[wear / eat]
Fur belongs to the animal that was wearing it first
Animals are here with us, not for us
Animals belong with their families, not in \[factory farms / fur farms]
All beings deserve freedom
Animals fight for freedom. Will you be their ally?
### **Protecting Our Community**
Slaughterhouses are bad for neighborhoods/workers
No more trauma: slaughterhouses harm our communities
Affordable houses NOT slaughterhouses
### **Unmasking the Humane Myth**
There is no humane way to kill someone who doesn’t want to die
Nothing humane happens in a slaughterhouse / No such thing as “humane meat”
Trust the science on animal consciousness
### **We Are Evolving**
Leave \[slaughterhouses / fur] behind
Cavemen wore fur. Have you evolved?
Let’s evolve away from eating animals
Be on the right side of history. End violence against animals
## How to Make Your Messaging More Effective
Here are a few examples of messages that don’t build off of effective campaign narratives, and how you can make them more powerful.
| **Original Message** | **Why Change It?** | **Recommended Message Examples** |
| ------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------- |
| Close Down \[Business Name] | Mentioning specific businesses by name poses legal risks to our campaign. This is a fine message outside the context of PAF’s work! | Close Slaughterhouses in Denver / Ban Fur Sales |
| Anti-Meat Messages | We want to address the public as voters rather than consumers. Addressing the humane myth more specifically calls out slaughterhouses. | There is no humane way to kill someone who doesn’t want to die |
| Government Lies or Anti-Capitalism Messages | Calling out the fact that our food system thrives in secrecy is an effective message, but we want to avoid overly abstract concepts. | If slaughterhouses had glass walls, we would all vote to ban them |
| “They” Messages or Vague References | Using ‘animals’ instead of ‘they’ makes your message more clear. Try to make your messages specific and avoid unclear references that people may not understand. | Animals fight for freedom. Will you be their ally? |
| Speciesism Messages | These are commonly used and are not bad if given some context. However, many people outside the movement may not be familiar with the term or understand its meaning. | Love animals. Don’t \[eat / wear] them. |
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