# Messaging Suggestions ### Ensure Accuracy and Credibility If you plan to share any facts or statistics, you are encouraged to fact-check, provide reliable sources where needed, and share the lower end of a statistic for the sake of accuracy. Misinformation can harm the campaign's reputation and credibility. ### Use a Positive and Inclusive Tone Please avoid any negative or divisive language that could alienate potential supporters. A respectful and constructive tone when posting or having online discussions will resonate with a wider audience and is more likely to be persuasive and allow you to build connections. ### Share Personal Stories Personal stories and anecdotes are very effective at highlighting the impact of our campaign on real people's lives. Sharing your own personal experiences can create emotional connections and help make our campaign more relatable. If you’d like to go deeper on this, feel free to check out our storytelling guide! ### Use Visual Content Videos, reels, and carousels that include people or animals tend to get the best engagement. People love to see other people, and to hear them speak passionately about the things they care about. An example would be a video talking about your personal experience with the campaign, why this cause matters to you, or why people should come canvass with you! ### Make a Call to Action Your posts about our campaign may very well be converting your followers to supporters. While persuading people of the importance of what we’re trying to accomplish is key, we also want to share how to channel their support into action. Whether it’s asking them to sign the petition or to come volunteer with you, it’s good practice to guide your followers on what action to take. Examples: * “Come join our next campaign social to learn how you can help make history for animals.” * “Reach out if you want to join me on my next canvassing shift.” \[link to [proanimal.org/volunteer](https://proanimal.org/volunteer)] * “Donate to support our fight for animal freedom.” \[link to [proanimal.org/donate](https://proanimal.org/donate)] * “Be a pro-animal voter \[sign our petition / vote yes].” *\*\*Note: Include relevant links where possible to make it easy for people to take action! On Instagram or TikTok, you can add a link to your story or bio, and on Facebook it’s best to link in a comment or in the post itself.* --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://handbook.proanimal.org/supporting-pro-animal-future-on-your-social-channels/messaging-suggestions.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.