# Other Resources

**The list below contains other resources to help strengthen your ability to create compelling campaign content.** 

<br>

| [**Pro-Animal Future Organizational Voice Guide**](https://handbook.proanimal.org/for-organizers/style-guide/organizational-voice)      | Provides an overview of the tone we’d like to present to the public, best practices for posting, and phrases to use or avoid in order to strike the right cord in our messaging. While this guidance is mainly intended for those posting on behalf of PAF, you may find it helpful in crafting your own posts! |
| --------------------------------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| [**Code of Conduct**](https://handbook.proanimal.org/overview/paf-wide-policies/code-of-conduct-and-harassment-policy)                  | Pro-Animal Future’s Code of Conduct holds us accountable for creating a welcoming and respectful community. This extends out to how we interact with the public, and includes online interactions. It is good practice to review these policies before posting about the campaign.                              |
| [**Animal Activism Collective and Natalie Fulton on How to Create Compelling Content**](https://www.youtube.com/watch?v=86xTFpyQnHc\&t) | Natalie shares her best advice on video creation. Learn how to hook viewers, keep them entertained, and create viral content using short-form video.                                                                                                                                                            |

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