Protest Messaging Guide

This guide provides some protest messaging suggestions that are in line with Pro-Animal Future's primary campaign narratives.

Table of Contents

Campaign Narratives & Message Suggestions

How to Make Your Messaging More Effective

Campaign Narratives & Message Suggestions

Here are a few examples of message ideas that build off of the pro-animal narratives we have found to be the most effective. These can be used for protest signs, chalking messages, etc.

Listen to Your Emotions

Animals don’t deserve this / Animals deserve better

Does your vision of a peaceful world include slaughterhouses?

Animals feel pain. Compassion is human. / It’s only human to be pro-animal

If slaughterhouses had glass walls, we would all vote to ban them

He needs his coat. You don’t.

Love animals. Don’t [eat / wear] them.

Be a Pro-Animal Voter

Animals can’t vote, but you can

Vote for a pro-animal future

Animals need your help. Amplify animals’ voices

Animals Fight for Freedom

Animals’ lives are not ours to take / Animals are not ours to [wear / eat]

Fur belongs to the animal that was wearing it first

Animals are here with us, not for us

Animals belong with their families, not in [factory farms / fur farms]

All beings deserve freedom

Animals fight for freedom. Will you be their ally?

Protecting Our Community

Slaughterhouses are bad for neighborhoods/workers

No more trauma: slaughterhouses harm our communities

Affordable houses NOT slaughterhouses

Unmasking the Humane Myth

There is no humane way to kill someone who doesn’t want to die

Nothing humane happens in a slaughterhouse / No such thing as “humane meat”

Trust the science on animal consciousness

We Are Evolving

Leave [slaughterhouses / fur] behind

Cavemen wore fur. Have you evolved?

Let’s evolve away from eating animals

Be on the right side of history. End violence against animals

How to Make Your Messaging More Effective

Here are a few examples of messages that don’t build off of effective campaign narratives, and how you can make them more powerful.

Original Message	Why Change It?	Recommended Message
Close Down [Business Name]	Mentioning specific businesses by name poses legal risks to our campaign. This is a fine message outside the context of PAF’s work!	Close Slaughterhouses in Denver / Ban Fur Sales
Anti-Meat Messages	We want to address the public as voters rather than consumers. Addressing the humane myth more specifically calls out slaughterhouses.	There is no humane way to kill someone who doesn’t want to die
Government Lies or Anti-Capitalism Messages	Calling out the fact that our food system thrives in secrecy is an effective message, but we want to avoid overly abstract concepts.	If slaughterhouses had glass walls, we would all vote to ban them
“They” Messages or Vague References	Using ‘animals’ instead of ‘they’ makes your message more clear. Try to make your messages specific and avoid unclear references that people may not understand.	Animals fight for freedom. Will you be their ally?
Speciesism Messages	These are commonly used and are not bad if given some context. However, many people outside the movement may not be familiar with the term or understand its meaning.	Love animals. Don’t [eat / wear] them.