LogoLogo
  • Overview
    • Introduction
    • How We Show Up
      • How We Do Leadership
      • How We Do Power
      • How We Do Culture
    • PAF-Wide Policies
      • How Decisions Are Made in PAF
      • Code of Conduct & Harassment Policy
      • The Joy of Conflict
      • Slack Moderation
      • Spending Money
      • Financial Integrity
  • For Activists
    • Postcard Writing Instructions
    • Tabling Checklist
    • Flyers & Handouts
    • Deep Canvassing Resources
    • How to Secure Local Endorsements
      • Who to Target for Endorsements
      • Outreach Considerations
      • What is Our Ask?
    • How to Write a Pro-Animal Opinion Piece
      • Getting Started
      • Writing Your Piece
      • Editorial Process
      • Submission
    • Supporting Pro-Animal Future on Your Social Channels
      • Things to Consider
      • PAF Content Ideas
      • Messaging Suggestions
      • Other Resources
    • Protest Messaging Guide
  • For Organizers
    • Campaign Guides
      • Speech Talking Points: Rousing the Community
      • Social Media Guide
        • Things to Consider
        • Content Ideas
        • Representing PAF Online
        • Social Media Quick Reference Guide
        • Technical Guide
          • Posting to Facebook & Instagram
          • Posting to Twitter (X)
          • Creating Graphics
          • Creating Memes
        • Resources
      • Major Endorsements Guide
        • Targeting Endorsers
        • Outreach Strategy
        • Outreach Messaging
        • Creating an Endorsement Waterfall
    • Organizer Guide
      • Organizer Responsibilities
      • Intro to Relational Organizing
      • Ladder of Engagement
      • New Activist Onboarding
      • Managing Events & Shifts
        • Creating Events
        • Managing Your Event
        • Leading Shifts
      • Engaging Activists
        • Tracking Activist Engagement
        • Weekly Action Checklist
        • Using Stampede for Outreach
    • Style Guide
      • Organizational Voice
      • Visual Style
      • Content Guidelines for Social Media
    • Model Agendas & Activities
      • Contemplation of Why We Are Here
      • Fast Team Formation
      • Before-Action Review
      • After-Action Review
      • Basic Ad-hoc/Tactical Meeting Agenda
      • Self-Diagnostic Tool for Teams
      • Integrative Decision Making
  • Other
    • Corporate Bylaws
      • Bylaws
        • Article I: Purpose
        • Article II: Offices
        • Article III: Members
        • Article IV: Mission Circle
        • Article V: Delegation & Retention of Authority
        • Article VI: Records
        • Article VII: Contracts, Checks, Deposits, Gifts, and Proxies
        • Article VIII: Indemnification
        • Article IX: Amendments
        • Article X: Standards of Conduct
        • Article XI: Miscellaneous
        • Conflict of Interest Policy
        • Document Retention Policy
        • Employee Code of Conduct & Whistleblower Policy
      • Mission Circle Composition
      • Employee Conduct Report Form
      • Holacracy Constitution Summary
        • Full Holacracy Constitution v5
    • Archived Pages
      • Ladder of Engagement
      • Petitioning Guide
        • Intro Video
        • About the Campaigns
        • Timeline
        • Instructions for Petitioning
        • Sample Script
        • FAQ from the Public
        • Important Tips
        • Signing up for Canvassing Shifts
        • Communication
      • Shift Captain Guide
        • Goals & Responsibilities
        • Scheduling Your Shift
        • Recruiting Volunteers for Your Shift
        • Shift Checklist
        • Shift Captain FAQs & Tips
        • Organizer Resources & Quick Links
      • Activist Steward Guide
        • Goals & Responsibilities
        • About Relational Organizing
        • New Canvasser Onboarding
        • The Ladder of Engagement
        • Using Action Builder
          • Searching & Filtering
          • Updating Activist Profiles
        • Weekly Action Checklist
        • Outreach Scripts & Ideas
        • Organizer Resources
      • Leading a Petitioning Shift
        • What to Bring for Petitioning
        • Running Your Petitioning Shift
        • Tips & FAQs
      • Social & Community Events Guide
        • Getting Started with Planning a Social Event
        • Event Role Checklists
          • Organizer
          • Host
          • Cooks
          • MC
          • Cleanup Coordinator
          • Greeter
          • Workstation Director
          • Facilitator / Trainer / Presenter
          • Zoom Coordinator
        • Running the Event
        • Event Supplies Checklist
        • Rules & Policies
      • Press Outreach Guide
        • Getting Started
        • Media Relations
        • Creating Compelling Media Content
        • Pitching the Press
        • Handling Interviews
      • Organizer Coordinator Guides
        • Shift Captain Coordinator Guide
        • Activist Steward Coordinator Guide
Powered by GitBook
On this page
  • Ensure Accuracy and Credibility
  • Use a Positive and Inclusive Tone
  • Share Personal Stories
  • Use Visual Content
  • Make a Call to Action

Was this helpful?

Export as PDF
  1. For Activists
  2. Supporting Pro-Animal Future on Your Social Channels

Messaging Suggestions

Here are a few best practices to keep in mind for how to most effectively share messaging about the campaign.

PreviousPAF Content IdeasNextOther Resources

Last updated 1 year ago

Was this helpful?

Ensure Accuracy and Credibility

If you plan to share any facts or statistics, you are encouraged to fact-check, provide reliable sources where needed, and share the lower end of a statistic for the sake of accuracy. Misinformation can harm the campaign's reputation and credibility.

Use a Positive and Inclusive Tone

Please avoid any negative or divisive language that could alienate potential supporters. A respectful and constructive tone when posting or having online discussions will resonate with a wider audience and is more likely to be persuasive and allow you to build connections.

Share Personal Stories

Personal stories and anecdotes are very effective at highlighting the impact of our campaign on real people's lives. Sharing your own personal experiences can create emotional connections and help make our campaign more relatable. If you’d like to go deeper on this, feel free to check out our storytelling guide!

Use Visual Content

Videos, reels, and photos that include people tend to get the best engagement. People love to see other people, and to hear them speak passionately about the things they care about. An example would be a video talking about your personal experience with the campaign, why this cause matters to you, or why people should come canvass with you!

Make a Call to Action

Your posts about our campaign may very well be converting your followers to supporters. While persuading people of the importance of what we’re trying to accomplish is key, we also want to share how to channel their support into action. Whether it’s asking them to sign the petition or to come volunteer with you, it’s good practice to guide your followers on what action to take.

Examples:

  • “Come join our next campaign social to learn how you can help make history for animals.”

  • “Reach out if you want to join me on my next canvassing shift.” [link to ]

  • “Donate to support our fight for animal freedom.” [link to ]

  • “Be a pro-animal voter [sign our petition / vote yes].”

**Note: Include relevant links where possible to make it easy for people to take action! On Instagram, you can add a link to your story or bio, and on Facebook it’s best to link in a comment.

proanimal.org/volunteer
proanimal.org/donate