Event Promotion

This section provides a checklist of ways to spread the word about the upcoming event in order to maximize attendance and attract new campaigners.

All of these tasks should be completed at least one week before the event unless otherwise specified.

Event Marketing Checklist

• Add the event to the Volunteer Signup Sheet if a headcount is needed. Instructions on how to log in and create the event can be found here.

  • Be sure to distinguish the social event from canvassing shifts (capitalize title, add asterisks, etc.) to make it stand out so it’s easy to find

  • Add the location in the title

• Create an invite graphic that includes the basic information. You can start with one of these templates. Make sure to include the following:

  • Event title

  • Basic details on the purpose of the event (e.g. hang out with community activists, discuss campaign progress, etc.)

  • Day & time

  • Location

  • Whether food will be provided

  • Rough event schedule (timing for dinner/announcements) if the event is drop-in

  • Campaign branding

  • Any other important details specific to the event

• Send a Slack message in #announcements that contains the event graphic and basic information, including:

  • Date & time

  • Location details

  • Reminder to RSVP & hyperlink to the RSVP page

  • Send another reminder the morning of the event

• Create a Google Calendar event and invite everyone from our email list.

  • Pull the email list from either Action Builder or Slack

    • Action Builder: Export > Specialized > Email Addresses

    • Slack: #campaigngeneral channel > View all members of this channel > Settings > Copy member email addresses

  • Copy & paste attendee email addresses into the “Add guests” section of the Google Calendar event

    • Hide the full guest list from the invite by deselecting “See guest list” under Guest permissions

  • Include location, time, and details around dinner and the timing of announcements in the Google Calendar event description

• Post about the event in online vegan communities and platforms to attract new attendees.

  • Post in Vegan Community Events on Signal

  • Post on Connect For Animals platform

• Promote the event on social media.

  • Create an event page on Facebook (Events > + Create new event)

  • Share the invite graphic on the PAF Instagram account

• Encourage people to bring their friends and family to the event. Ask that they sign up on behalf of anyone they plan to bring so that we can get a more accurate headcount.

• Encourage Activist Stewards to send personalized invites to their assigned campaigners the night before or morning of the event.