> For the complete documentation index, see [llms.txt](https://handbook.proanimal.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://handbook.proanimal.org/~/changes/8OnlYlegnL56c3P2z9bM/for-organizers/campaign-guides/social-and-community-events-guide/event-promotion.md).

# Event Promotion

This section provides a checklist of ways to spread the word about the upcoming event in order to maximize attendance and attract new campaigners.

All of these tasks should be completed at least one week before the event unless otherwise specified.

## Event Marketing Checklist

* [ ] **Add the event to the** [**Volunteer Signup Sheet**](https://volunteersignup.org/LBJQB) if a headcount is needed. Instructions on how to log in and create the event can be found [here](https://handbook.proanimal.org/organizing-guides/shift-captain-guide/scheduling-your-shift).
  * Be sure to distinguish the social event from canvassing shifts (capitalize title, add asterisks, etc.) to make it stand out so it’s easy to find
  * Add the location in the title
* [ ] **Create an invite graphic** that includes the basic information. You can start with one of [these templates](https://www.canva.com/design/DAFo6VdAH2c/8eDVZIrtSdTCW2ZLaHNEvQ/edit). Make sure to include the following:
  * Event title
  * Basic details on the purpose of the event (e.g. hang out with community activists, discuss campaign progress, etc.)
  * Day & time
  * Location
  * Whether food will be provided
  * Rough event schedule (timing for dinner/announcements) if the event is drop-in
  * Campaign branding
  * Any other important details specific to the event
* [ ] **Send a Slack message** in **#announcements** that contains the event graphic and basic information, including:&#x20;
  * Date & time
  * Location details
  * Reminder to RSVP & hyperlink to the RSVP page
  * Send another reminder the morning of the event
* [ ] **Create a Google Calendar event** and invite everyone from our email list.
  * Pull the email list from either Action Builder or Slack
    * [ ] [**Action Builder**](https://proanimalfuture.actionbuilder.org/entity/list?campaignId=1\&clientQueryId=8e7f2389-4144-4329-a4f0-d79f468ca30f): Export > Specialized > Email Addresses
    * [ ] **Slack**: **#campaigngeneral** channel > View all members of this channel > Settings > Copy member email addresses
  * Copy & paste attendee email addresses into the “Add guests” section of the Google Calendar event
    * [ ] Hide the full guest list from the invite by deselecting “See guest list” under Guest permissions
  * Include location, time, and details around dinner and the timing of announcements in the Google Calendar event description
* [ ] **Post about the event in online vegan communities and platforms** to attract new attendees.
  * Post in Vegan Community Events on Signal&#x20;
  * Post on [Connect For Animals](https://connectforanimals.com/) platform
* [ ] **Promote the event on social media.**
  * Create an event page on Facebook (Events > + Create new event)
  * Share the invite graphic on the PAF Instagram account
* [ ] **Encourage people to bring their friends and family** to the event. Ask that they [sign up](https://volunteersignup.org/LBJQB) on behalf of anyone they plan to bring so that we can get a more accurate headcount.
* [ ] **Encourage Activist Stewards to send personalized invites** to their assigned campaigners the night before or morning of the event.<br>


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://handbook.proanimal.org/~/changes/8OnlYlegnL56c3P2z9bM/for-organizers/campaign-guides/social-and-community-events-guide/event-promotion.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.