Imagery

Graphic Images

Sharing information and stories about factory farming inherently involves graphic imagery. When presenting actual photo/video images, however, PAF does not show gory imagery without the viewer opting in. Upsetting imagery without gore (e.g. showing confined conditions, but not slaughter or blood) can be shown without an opt-in but should be used sparingly so as not to degrade animals' dignity and further normalize extreme violence. A good rule of thumb is to use images the way you would if your own dog or child were the subject.