Outreach Scripts & Ideas

Here are some suggested outreach templates you can personalize to make sure they feel authentic to you. Also included in this section are some topics for discussion so you can craft your own outreach.

Table of Contents

Outreach to New Volunteers

Outreach After First Shift

Outreach for Volunteers Who Have Dropped Off

Crafting Your Own Outreach

Outreach to New Volunteers

Script A (For Canvassers New to the Movement)

Hi _____,

I'm_____, and I'm helping to organize the Pro-Animal Future ballot measure campaigns in Denver. I saw you filled out the volunteer interest form. Thanks for doing that!

How did you hear about the campaign? What inspired you to want to work on something like this?

**First, focus on dialogue and getting to know them. Then after some back-and-forth, start bringing them through the steps to get more involved:

As far as becoming a volunteer for the campaign, we have a few quick steps we still need from you: 1) Join our Slack channel so you can stay connected with the campaign. 2) Watch our short orientation video or schedule an orientation call with Brent. 3) Sign up for your first shift!

Here is the link to get you started: https://solo.to/proanimalcolorado

We currently have some shifts posted for [insert shift times]. Would you be interested in signing up for one? There will be an organizer there who will give you your materials, get you started, and help you gain confidence canvassing.

Let me know if you have any questions or if there is anything I can do to help.

Script B (For More Familiar Activists / People Involved in the Movement)

Hey ___! This is ___! I want to get you started with fur/slaughterhouse campaign stuff. When you get a chance, join our Slack and either schedule an orientation with Brent or watch our quick orientation video. This link has all the info: https://solo.to/proanimalcolorado. After that, you’ll be all set to sign up for some canvassing shifts. Lmk if you have any questions!

Outreach After First Shift

Hey ___! This is ___ with the Denver slaughterhouse/fur campaign. Just wanted to check in with you about your first canvassing experience with our campaign. How was it for you?! Do you think you’ll want to sign up for a second shift sometime? [Invite them to sign up for a specific upcoming shift, depending on response and noted availability]

Outreach For Volunteers Who Have Dropped Off

Hey ___! I noticed you haven’t signed up for a shift recently and just wanted to check in. Any concerns with the campaign or with your experiences canvassing? If there’s anything I can do to help make your involvement with the campaign a better experience, let me know! We have a [shift/social event] coming up soon on ____ – are you able to make it? We would love to see you there!

Crafting Your Own Outreach

Examples of check-in questions to engage community members

Introductory:

• What inspired you to get involved?

• How did you hear about the campaign?

• Have you been involved in activism before?

• What concerns do you have?

• How are you feeling about petitioning?

• What are your goals for your involvement in the campaign?

Further along in the process:

• How did your first canvassing experience go?

• Is there anything I could help you with to make it a better experience?

• Are there any obstacles you’re facing that are keeping you from meeting your goals?

• Are there any other areas of the campaign in which you’d like to get involved?

  • Writing Op-eds, cooking for social events, helping with social media, moving to an organizer role, etc.