Things to Consider

Here are a few things to consider before posting to PAF's channels.

Our Code of Conduct

PAF’s Code of Conduct extends to online settings. When representing PAF on our social channels, we ask that our code of conduct be followed, and that all members of the community and public be treated with respect. A few things to keep in mind when engaging with others online:

• We do not use or condone speciesist, sexist, racist, homophobic, transphobic, ableist, ageist, or otherwise discriminatory language, including ridiculing or demeaning comments, even if intended to be humorous.

• We approach disagreements and different opinions with curiosity. We default to giving others the benefit of the doubt, especially when communicating online.

• We embody the ideals of nonviolence and nonviolent direct action by directing our anger at systems, not the individuals who are caught up in those systems.

Audiences and Goals

PAF’s social media has three target audiences, with different goals for each. Every post should deliberately target one or more of these:

• ACTIVISTS: Recruit and mobilize. Inspire new activists to join our campaign and keep current activists motivated.

• PASSIVE SUPPORTERS: Subscribe and donate. Request donations from people who already strongly support our goals but are unwilling to mobilize.

• PERSUADABLE VOTERS: Convince. Win their support by using research-backed rhetorical strategies and targeting common opposition arguments.

Our Tone

For the sake of consistency in our messaging, we recommend checking out our style guide as well as the existing posts on our channels. Links to our PAF channels are below:

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