# Major Endorsements Guide

## Defining Micro- and Major Endorsements

**Micro-endorsements** are typically from small, local businesses and nonprofits. The activist community should be empowered to perform their own outreach for these types of endorsements, and can use [this resource](https://handbook.proanimal.org/for-canvassers/how-to-secure-local-endorsements) to guide their efforts.

**Major endorsements** include statewide and national organizations (and related chapters), as well as elected officials. Outreach for these endorsements should come from or in partnership with PAF staff members using the strategies outlined in this guide.

## Table of Contents

[**Targeting Endorsers**](/for-organizers/campaign-guides/major-endorsements-guide/targeting-endorsers.md)

[**Outreach Strategy**](/for-organizers/campaign-guides/major-endorsements-guide/outreach-strategy.md)

[**Outreach Messaging**](/for-organizers/campaign-guides/major-endorsements-guide/outreach-messaging.md)

[**Creating an Endorsement Waterfall**](/for-organizers/campaign-guides/major-endorsements-guide/creating-an-endorsement-waterfall.md)


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://handbook.proanimal.org/for-organizers/campaign-guides/major-endorsements-guide.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.