Major Endorsements Guide

This guide serves to empower PAF's outreach strategy to potential major endorsers.

Defining Micro- and Major Endorsements

Micro-endorsements are typically from small, local businesses and nonprofits. The activist community should be empowered to perform their own outreach for these types of endorsements, and can use this resource to guide their efforts.

Major endorsements include statewide and national organizations (and related chapters), as well as elected officials. Outreach for these endorsements should come from or in partnership with PAF staff members using the strategies outlined in this guide.

Table of Contents

Targeting Endorsers

Outreach Strategy

Outreach Messaging

Creating an Endorsement Waterfall

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