Ladder of Engagement

This guide will outline the kinds of roles activists can fill, and the development opportunities available as activists become more engaged in our campaigns.

Table of Contents:

Activist Roles

Mentorship for Activists & Organizers

What roles can activists fill?

• Recruit

• Member

• Organizer

• Captain

Recruits

Recruits are potential new members who have completed the volunteer signup form. Organizers will reach out to recruits and invite them to an onboarding call, where they will be oriented to the campaign and invited to their first shifts and socials.

Members

Once a recruit has attended at least two shifts, they will be considered a member. Members perform the main work of the campaign, like canvassing, phone banking, and door-knocking. All members will receive a PAF shirt and will be assigned to an organizer who will check in on them, invite them to events, and provide mentorship. Any member can lead a discrete project, such as hosting a social or phone banking party.

Organizers

Members who consistently show up and do good work should be considered for organizer roles. This group will be responsible for leading shifts; recruiting, onboarding, and training members; and providing 1:1 mentorship to an assigned team of members. Organizers should expect to contribute at least 3 hours to the campaign each week.

In a two-week period, each organizer will be accountable for:

• Attending a biweekly 1:1 with their assigned captain (30 minutes)

• Attending a biweekly organizer meeting (1 hour)

• Leading biweekly 1:1s with their assigned members (15 minutes each, ideally 6 members per organizer)

• Leading at least 1 shift biweekly (2.5 hours)

Captains

Organizers who consistently do exceptional work should be considered for captain roles. This group will be responsible for leading shifts and providing 1:1 mentorship to an assigned team of organizers. Captains should expect to contribute at least 5 hours to the campaign each week.

In a two-week period, each captain will be accountable for:

• Attending a biweekly 1:1 with the Campaign Coordinator (30 minutes)

• Attending a biweekly organizer meeting (1 hour)

• Leading biweekly 1:1s with their assigned organizers (15 minutes each, ideally 4 organizers per lead)

• Leading at least 1 shift biweekly (2.5 hours)

Other Leadership Roles

Besides the Organizer role defined above, other specific leadership roles are available such as coordinating social events, social media, or recruitment efforts. These roles will be created as needs arise and individual organizers step up to fill them.

Mentorship for Activists & Organizers

1:1s

1:1s are our way of baking mentorship into the PAF experience for all our activists. At all levels, these meetings will follow this basic format:

• Check-in: What’s going on in your life right now?

• Successes: What’s something you did well recently, and what did you learn from it?

• Support: How’s the campaign work going for you? What challenges are coming up? Is there anything else you’d like to do to help?

• Ideas: All of us are new at running a campaign like this. What ideas do you have for improving the campaign?

• Next Actions: provide an update on numbers and offer to troubleshoot problems or connect you to resources that can help

Organizer meetings

Organizer meetings will include both organizers and captains. The goal of the meeting is to foster a sense of community among organizers and a sense of ownership over this campaign. These meetings will be used to communicate campaign updates and any opportunities for organizers to take on additional responsibilities, like leading shifts focused on letter-writing, chalking, posting recruiting flyers, etc. These meetings will also be used to discuss any ideas harvested from 1:1s that require further discussion.