Content Guidelines for Social Media

What is and is not appropriate for PAF's social media pages.

What We Post

Social media is a way for Pro-Animal Future to reach a unique audience. By posting regularly and replying to comments consistently on different platforms, we hope to inspire people in our campaign regions to sign, talk about, and vote for our initiatives, inspire people in other jurisdictions to do similar work elsewhere, and inspire volunteers to join and keep coming out.

We also want to build excitement for our campaigns among activists across the country. PAF is a professional organization, but we can be playful and subversive on social media. We are terrifying the meat industry and want everyone to know about it.

• Photos of activism, especially people smiling and looking at the camera

• Photos of community events, candid and posed

• Messages promoting getting involved in the campaign, showing up to particular events, or voting yes on our initiatives

• Animal rights news, shouting out specific groups or individuals responsible for success when applicable

• Anything relating to animal rights and politics

• In the plural first person (we/us)

• Replies or “hearts” on all positive comments (be nice to trolls or ignore them)

• Photos/videos of animals that create a positive emotional connection

• Information about the harms of animal agriculture

• Funny memes

What We Don’t Post

• Photos of people privately hanging out with each other or at an informal event that wasn’t open to the entire campaign (so that no one feels excluded or exposed)

• Anything relating to veganism or diet change

• Too many photos of any one individual

• Graphic content

• Negativity (no doomerism, we want to remain hopeful)

• Any animal products

• Illegal, borderline illegal, or risky activism (i.e. no disruptions)

• Content with too much swearing (keep it to one swear word per post max)