> For the complete documentation index, see [llms.txt](https://handbook.proanimal.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://handbook.proanimal.org/for-organizers/style-guide/content-guidelines-for-social-media.md). # Content Guidelines for Social Media What is and is not appropriate for PAF's social media pages. ## What We Post Social media is a way for Pro-Animal Future to reach a unique audience. By posting regularly and replying to comments consistently on different platforms, we hope to inspire people in our campaign regions to sign, talk about, and vote for our initiatives, inspire people in other jurisdictions to do similar work elsewhere, and inspire volunteers to join and keep coming out. We also want to build excitement for our campaigns among activists across the country. PAF is a professional organization, but we can be playful and subversive on social media. We are terrifying the corporate meat industry and want everyone to know about it. * Photos of activism, especially people smiling and looking at the camera * Photos of community events, candid and posed * Messages promoting getting involved in the campaign, showing up to particular events, or voting yes on our initiatives * Animal rights news, shouting out specific groups or individuals responsible for success (when applicable) * Anything relating to animal rights and politics * Text in the plural first person (we/us) * Replies or “hearts” on all positive comments (be nice to trolls or ignore them) * Photos/videos of animals that create a positive emotional connection * Information about the harms of animal agriculture * Funny memes ## What We Don’t Post * Photos of people privately hanging out with each other or at an informal event that wasn’t open to the entire campaign (so that no one feels excluded or exposed) * Anything relating to veganism or diet change * Too many photos of any one individual * Graphic content * Negativity (no doomerism, we want to remain hopeful) * Any animal products * Illegal, borderline illegal, or risky activism (i.e. no disruptions) * Content with too much swearing (keep it to one swear word per post max) --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation by asking a question. Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters: ``` GET https://handbook.proanimal.org/for-organizers/style-guide/content-guidelines-for-social-media.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.