Ladder of Engagement

This section outlines the kinds of roles activists can fill, and the development opportunities available as activists become more engaged in our campaigns.

Table of Contents

Activist Roles

Mentorship for Activists & Organizers

What roles can activists fill?

Prospects

Prospects are potential new members who have filled out the volunteer signup form and attended their onboarding call, where they received orientation around the campaign and were invited to their first shifts and socials.

Recruits

Recruits are new members of the community who have completed their first shift. In this delicate stage, it is key that a new activist gets a lot of attention from organizers to keep them engaged. Organizers will reach out to recruits to see how their first shift went and encourage their continued participation by inviting them to another upcoming shift or social event.

Members

A member is someone who regularly attends different kinds of events hosted by PAF without necessarily needing as many reminders. Members perform the main work of the campaign, like canvassing, phone banking, and door-knocking. All members will receive a PAF shirt and will be assigned to an organizer who will check in on them, invite them to events, and provide mentorship. Any member can lead a discrete project, such as hosting a social or phone banking party.

Organizers

Members who consistently show up and do good work should be considered for organizer roles. This group will be responsible for leading shifts, recruiting, onboarding, and training members; including providing 1:1 mentorship to an assigned team of activists. Organizers should expect to contribute at least 3 hours to the campaign each week.

In a two-week period, each organizer will:

• Attend a biweekly 1:1 with their assigned captain (30 minutes)

• Attend a biweekly organizer meeting (1 hour)

• Lead biweekly 1:1s with their assigned members (15 minutes each, ideally 6 members per organizer)

• Lead at least 1 shift biweekly (2.5 hours)

Captains

Organizers who consistently do exceptional work should be considered for captain roles. This group will be responsible for leading shifts and providing 1:1 mentorship to an assigned team of organizers. Captains should expect to contribute at least 5 hours to the campaign each week.

In a two-week period, each captain will:

• Attend a biweekly 1:1 with the Campaign Coordinator (30 minutes)

• Attend a biweekly organizer meeting (1 hour)

• Lead biweekly 1:1s with their assigned organizers (15 minutes each, ideally 4 organizers per lead)

• Lead at least 1 shift biweekly (2.5 hours)

Other Leadership Roles

Besides the Organizer role defined above, other specific leadership roles are available such as coordinating social events, social media, recruitment efforts, or other activist-led projects. These roles will be created as needs arise and individual organizers step up to fill them.

Mentorship for Activists & Organizers

1:1s

1:1s are our way of baking mentorship into the PAF experience for all our activists. At all levels, these meetings will follow this basic format:

• Check-in: What’s going on in your life right now?

• Successes: What’s something you did well recently, and what did you learn from it?

• Support: How’s the campaign work going for you? What challenges are coming up? Is there anything else you’d like to do to help?

• Ideas: All of us are new at running a campaign like this. What ideas do you have for improving the campaign?

• Next Actions: Provide an update on numbers and offer to troubleshoot problems or connect you to resources that can help.

Organizer meetings

Organizer meetings will include both organizers and captains. The goal of the meeting is to foster a sense of community among organizers and a sense of ownership over this campaign. These meetings will be used to communicate campaign updates and any opportunities for organizers to take on additional responsibilities, like leading shifts focused on letter-writing, chalking, posting recruiting flyers, etc. These meetings will also be used to discuss any ideas harvested from 1:1s that require further discussion.