> For the complete documentation index, see [llms.txt](https://handbook.proanimal.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://handbook.proanimal.org/for-organizers/organizer-guide/ladder-of-engagement.md). # The Ladder of Engagement Our goal is not only to get more people involved in the campaign, but to encourage greater involvement from those currently contributing. This section provides an overview of the scale we use to track engagement, and what we should be doing for activists at each stage in order to move them up the ladder and help them to deepen their connection to the campaign. ## Engagement Assessments & Actions: In order to track engagement levels, each Stampede user is assigned a ladder status. ### – **0-Pending** This person has completed the volunteer interest form and been entered into our system, but has not activated their account. If they are still 0 after 30 days they get deleted. * **ACTION**: Get in contact with this person to start building a relationship, get them informed on the campaign, and share next steps to get started. ### **1 – Prospect** They have activated their accounts but have not attended any event. * **ACTION**: Reach out to encourage this person to sign up for their first shift or come to a social. ### **2 – Recruit** This person has signed up for and attended at least one event of any type, but has not yet attended 3 activism events. * **ACTION**: Stay in touch with this person, ask them how their first shift went and encourage them to sign up for another shift. ### **3 – Member** This person has been to 3 activism events (defined as 'non-social' events). This is the ideal stage that we would like to get our activists to. * **ACTION**: Continue to stay in touch with this person and ensure they don’t drop their level of engagement. If they are reliable, consistent, and interested in taking on additional responsibilities, they are prime candidates to become organizers within the campaign.Support Team can upgrade anyone to Ladder Status 4 in Stampede. ### **4 – Organizer** This person has been manually upgraded to Organizer, giving them access to the Organize tab and the ability to create events on Stampede. * **ACTION**: Rely on each other for support! Ask questions about what’s working well for other organizers, and offer your own strategies, wins, and learnings. ### 5 – Admin This person is a staff member at Pro-Animal Future and has additional responsibilities within the campaign. They have the ability to create digital petitions. * **ACTION**: These are the people you can come to with any questions or concerns, or when big decisions about the campaign need to be made. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://handbook.proanimal.org/for-organizers/organizer-guide/ladder-of-engagement.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.