Posting to Facebook & Instagram

How to access PAF's accounts, create posts, and schedule posts for Facebook and Instagram.

If you are regularly helping out with PAF social media posts, you may be added as an admin to our Facebook Business page. From here, you can access Meta Business Suite, where you can easily schedule posts and stories for both Facebook and Instagram.

Getting Started as a Facebook Page Manager

1. If you have been invited to be a page administrator, you will need to accept the invitation. You will receive the invite via your personal Facebook account.

2. Once you’ve accepted the invitation, you will be logged in as PAF. To switch between your personal account and PAF, you can click on the profile icon in the top right corner, then on the icon surrounded by arrows.

Creating Posts with Meta Business Suite

Meta Business Suite allows you to create and schedule posts and stories for both Instagram and Facebook. Here’s a quick overview of how to create posts using the platform.

1. Once logged in to Pro-Animal Future’s Facebook page, you can navigate to Meta Business Suite by clicking the link in the left-hand sidebar on the home page.

1. Once in Meta Business Suite, you’ll select “Planner” from the left-hand sidebar of the home page. This will take you to the tool that allows you to schedule posts.

   
2. From the ‘Planner’ view, you can see all posts and stories that have been scheduled for the week in a calendar view format.

3. Create a new post by either selecting one of the post options in the upper right-hand corner, or by clicking anywhere within the column of the day you’d like to post.

   
4. You’ll be redirected to a page where you can create and schedule your post. Under “Post to” at the top of the page, click the dropdown menu to ensure both Facebook and Instagram are checked (if you plan to post to both).

1. Create your post:

   • Add photos and/or a video.

   • Write a caption.

   • Select “Customize post for Facebook and Instagram” if you want to slightly alter the caption between platforms or add more hashtags to your Instagram post (this is recommended).
   • Preview your post on the right-hand side of the page, and toggle between a Facebook and Instagram feed preview using the dropdown.

1. Schedule your post.

Scheduling Posts with Meta Business Suite

1. Check the Planner in Meta Business Suite before scheduling your post. This can be found in the left-hand sidebar of the home page. Be sure to schedule your post for a day that doesn’t already have scheduled content.

1. After creating your post, scroll down the page to find the “Scheduling options” section. Make sure that “Schedule” is selected rather than “Publish now”.

2. Select the day and time you’d like to schedule your post for both Facebook and Instagram.

   • You can click the “Active times” button to see recommended times to post based on when our audience is most active.

1. Click the blue “Schedule” button at the bottom of the page once your post is ready.