Protest Messaging Guide
This guide provides some protest messaging suggestions that are in line with Pro-Animal Future's primary campaign narratives.
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This guide provides some protest messaging suggestions that are in line with Pro-Animal Future's primary campaign narratives.
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Here are a few examples of message ideas that build off of the pro-animal narratives we have found to be the most effective. These can be used for protest signs, chalking messages, etc.
Animals don’t deserve this / Animals deserve better
Does your vision of a peaceful world include slaughterhouses?
Animals feel pain. Compassion is human. / It’s only human to be pro-animal
If slaughterhouses had glass walls, we would all vote to ban them
He needs his coat. You don’t.
Love animals. Don’t [eat / wear] them.
Animals can’t vote, but you can
Vote for a pro-animal future
Animals need your help. Amplify animals’ voices
Animals’ lives are not ours to take / Animals are not ours to [wear / eat]
Fur belongs to the animal that was wearing it first
Animals are here with us, not for us
Animals belong with their families, not in [factory farms / fur farms]
All beings deserve freedom
Animals fight for freedom. Will you be their ally?
Slaughterhouses are bad for neighborhoods/workers
No more trauma: slaughterhouses harm our communities
Affordable houses NOT slaughterhouses
There is no humane way to kill someone who doesn’t want to die
Nothing humane happens in a slaughterhouse / No such thing as “humane meat”
Trust the science on animal consciousness
Leave [slaughterhouses / fur] behind
Cavemen wore fur. Have you evolved?
Let’s evolve away from eating animals
Be on the right side of history. End violence against animals
Here are a few examples of messages that don’t build off of effective campaign narratives, and how you can make them more powerful.
Original Message
Why Change It?
Recommended Message Examples
Close Down [Business Name]
Mentioning specific businesses by name poses legal risks to our campaign. This is a fine message outside the context of PAF’s work!
Close Slaughterhouses in Denver / Ban Fur Sales
Anti-Meat Messages
We want to address the public as voters rather than consumers. Addressing the humane myth more specifically calls out slaughterhouses.
There is no humane way to kill someone who doesn’t want to die
Government Lies or Anti-Capitalism Messages
Calling out the fact that our food system thrives in secrecy is an effective message, but we want to avoid overly abstract concepts.
If slaughterhouses had glass walls, we would all vote to ban them
“They” Messages or Vague References
Using ‘animals’ instead of ‘they’ makes your message more clear. Try to make your messages specific and avoid unclear references that people may not understand.
Animals fight for freedom. Will you be their ally?
Speciesism Messages
These are commonly used and are not bad if given some context. However, many people outside the movement may not be familiar with the term or understand its meaning.
Love animals. Don’t [eat / wear] them.
