Colors & Typefaces


Pro-Animal Future uses two typefaces: Effra and Roboto.

Effra XBold is used for titles or very prominent headings. Otherwise, different weights of Roboto can be used for headings and body text.

Roboto is a widely (and freely) available Google font. Effra is a licensed font; if you need Effra files for a PAF project, contact your campaign lead.


Green: #5AE200 White: #FFFFFF Black: #000000

Orange: #FF8E00 Blue: #00B9FF Yellow: #FFEB00 Gray: #ededed

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